• Social/Marital Status
  
• Utility
  
• Religion
  
• Culture
  

• Self Expression
  
• Decoration or Adornment
  
• Tradition/Ritual

Dress clearly identified within the influence of Western European fashion

Constantly and historically influenced from traditional cultures

• Italy and Sydney are a part of Western society which cosmopolitan dress originates
  

• While Singapore is a SE Asian country, its culture still reflects western dress, dating back to its British then Japanese colonization from 1819s to 1965

• Cultural nuances reflected subtely
  

• How people communicate our beliefs, values, and identity through dress
  

• Mirror of culture and society
  

• Culture deeply intertwined into style and fashion
  

• Very relaxed, friendly, laid back society
  
• Prevalent beach and fitness/health culture
  
• Multi-cultural Immigration- Chinese, Indians, Lebanese, Assyrian, Italians, Greeks, Indigenous Australians, British expats
• people from 150 countries, over 240 languages
  
• Receptive to different cultures >> culture sharing
• Influenced by American media and pop culture trends
• Progressive gender expression
• Fashion hubs in LGBTQ+ regions
• Newtown, Oxford St
  

• Nationally and Ethnically diverse - Chinese, Malay, Indian, Thai
• Cultural Enclaves -Chinatown, Little India, Arab St
  
• Religiously diverse - Buddhism, Islam, Catholicism
  
• Public perception is important
  
• Regulatory social rules (public conduct, littering, etc.)
  
• Reserved culture, modesty valued
• Activities revolve around shopping and eating
• Fashion Hubs - Orchard shopping area, Arab St and Haji Ln, Vivo City
• very big shopping and mall culture
  

As part of my own cultural immersion and competency, I actively tried to incorporate the cultural fashion considerations into my daily wardrobe

Tailored

Fashion-forward

Branding

Relaxed

Casual

Masculine

Modest

Feminine

Lightweight